Storyteller | Editor | Content Curator | Leadership Profiler
Curriculum Vitae
Professional Summary
Previously a veteran journalist with financial newswires Thomson Reuters and Bloomberg, Jennifer specialises in content generation and editorial services for clients in industries ranging from financial services, asset management and technology, to biotechnology, healthcare, venture capital and Web 3.0.
Her past projects include crafting thought leadership articles, financial press releases, advertorials, social media content, social selling campaigns, as well as editing company annual reports and magazine features.
Expertise
News Writing & Editing Business Journalism Storytelling Copywriting
Financial & Equity Market Analysis Content Marketing Social Media Marketing
Current Experience
March 2024 - Present
Head of Editorial
GEM COMM (Full-Time)
Skills: Marketing Copy · Creative Writing · Copywriting · Copy Editing · Social Media Content Development · Website Copy Development · Media Pitch Development · Media Release Drafting · Investor Relations-Focused Content · Financial Results-Related Content
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Aug 2023 - Feb 2024
Senior Editor
GEM COMM (Full-Time)
Skills: Marketing Copy · Creative Writing · Copywriting · Copy Editing · Social Media Content Development · Website Copy Development · Media Pitch Development · Media Release Drafting · Investor Relations-Focused Content · Financial Results-Related Content
Jan 2020 - Present
Content Specialist & Founder
The Eclectic Wordsmith (Self-employed)
Skills: Content Management · Content Curation · Branded Content · Copywriting · Copy Editing · Content Strategy · Content Marketing · Content Development · Social Media Marketing · Social Media Content Creation
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Jan 2019 - July 2023
Editorial Consultant
GEM COMM (Freelance)
Skills: Marketing Copy · Creative Writing · Copywriting · Copy Editing
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SGX Columns
April 2015 to December 2022
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kopi-C: the Company brew
kopi-C: the Company brew is a regular column on sgx.com that features C-level executives of leading companies listed on Singapore Exchange. These profiles of senior management are aimed at helping investors better understand the individuals who run these corporations. The column is republished regularly by local media, including The Edge Singapore, The Straits Times, Business Times, investment portal Next Insight and the Securities Investors Association (Singapore) (SIAS).
March 2016 to July 2018
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Alpha Chronicles: A Sharpe Read
Alpha Chronicles: A Sharpe Read is an ad-hoc column on sgx.com that aims to profile best-in-class traders and asset managers in the financial industry. The excess return of a fund relative to that of its benchmark is its alpha, while the Sharpe ratio – developed by Nobel Laureate William Sharpe – measures the fund’s risk-adjusted returns.
Past Employment
February 2021 - September 2023
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Content Creator & Consultant (Freelance) at Motley Crew Consulting
Generated content - including website copy, press releases, social media posts and thought leadership articles - across a wide range of industries ranging from venture capital, asset management and technology to healthcare and biotechnology.
January 2020 - December 2022
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Content Specialist (Contract) at SGX
Author of SGX’s weekly kopi-C: the Company brew column that profiles C-level executives of listed companies.
March 2015 – December 2019 (4 years 9 months)
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Director, Analysis & Research, Equities at SGX
Wrote SGX Market Updates – financial articles that focus on sectoral and macroeconomic trends, the monthly kopi-C: the Company brew column, as well as the ad-hoc Alpha Chronicles: A Sharpe Read column, which profiles best-in-class traders and asset managers in the broader financial industry; a regular speaker at SGX-led investor education events.
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Achievements: Spearheading SGX’s content marketing drive and investor education efforts through Web content management and social media marketing; promoting the investible universe (comprising more than 700 listed companies) in Singapore to existing and potential investors; supporting the listings team by providing relevant marketing content in their global efforts to promote SGX as a listing destination.
April 2011 - March 2015 (4 years)
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Editor/Reporter at Bloomberg News, First Word Asia
Editing/filing Asian equity copy, with a focus on technology companies. First Word is Bloomberg's snippet wire, a premium product for terminal clients that features market wraps, trading ideas and analysis of breaking news in a snappy, bullet-point format.
Achievements: Generating an ideas-driven file by providing insightful analysis and context for breaking news stories, M&A and other significant corporate announcements; analysing profit/loss statements and balance sheets to highlight key trends in stocks and the sectors they operate in; mentoring and training junior reporters in interview techniques, news angles, headline/lead generation.
November 2008 - March 2011 (2 years 5 months)
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Asia Energy Correspondent at Thomson Reuters
Identifying and highlighting changes in supply/demand dynamics for regional diesel and jet fuel that would impact spot prices, including monthly East-West arbitrage flows, oil product tenders, and quarterly/monthly Asian oil refinery shutdowns and/or maintenance; providing clients with hourly updates on movements in crude oil futures.
June 2007 - December 2007 (7 months)
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Editorial Fellow at Reuters Insight (secondment)
Collaborating with Reuters Insight's analysts to produce Asian tech strategy pieces, industry features and trend stories for Reuters News. Reuters Insight (formerly Anian) was a New York-based research unit generating primary research for Wall Street clients.
January 2001 - November 2008 (7 years)
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Asia Technology & Telecoms Correspondent at Thomson Reuters
Generating breaking news and identifying the latest trends on the Asia-Pacific technology and telecoms sector through interviews with visiting CEOs of US/Asian technology companies and CEOs of SGX-listed tech firms; covering quarterly financial results of SGX-listed tech and telecoms companies.
1998 - 2000 (2 years)
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Senior Correspondent at Bridge News (defunct)
Covering Singapore, Indonesian and Malaysian FX, bond and equity markets, corporate news; writing analyses on industry sectors, currency movements; training new reporters.
1995 - 1997 (2 years)
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Equities Reporter at Dow Jones Newswires
Reporting on the Singapore equity market; filing company announcements and earnings.
Education
1990-1994
National University of Singapore
B.A. Hons (2nd Upper), English Literature
1987-1989
Victoria Junior College
GCE A-Levels, Humanities
Awards
July 2006
Winner of "Best Technology Industry Journalist" at the MediaConnect Asia Technology Journalists Awards